Craig Burchell
博克睿
微信 CraigB888
WhatsApp+32470606844
Craig has over 30 years' experience, of international business, law & policy, most recently as Senior Vice President, Huawei HQ, Shenzhen, China, advising on major global trade and market challenges for Huawei. 克雷格先生在国际商务、法律与政策领域拥有超过三十年的丰富经验。曾任华为总部高级副总裁，为华为应对全球重大贸易与市场挑战提供战略性指导。
His first trip to China was in 1996, for Philips Electronics. Since then, he has travelled continually between Europe, Asia & USA overcoming policy, legal, risk, compliance, & other challenges, to support growth of major technology companies. 他最近在中国深圳生活了五年. 他的中国情缘始于1996年，当时代表飞利浦电子公司首次访华。自此，他频繁往来于欧洲、亚洲与美国之间，凭借深厚的政策、法律、风险与合规专长，助力多家顶尖科技公司实现全球化成长。
Craig is a lawyer, advocate, diplomat & negotiator built on experience at 5 of the world’s greatest businesses: Philips Electronics (NL), Huawei (China), Samsung (S.Korea), Xerox (USA) and Clifford Chance LLP, law firm (UK). Craig was Senior Advisor at Rud Pedersen and Senior Advisor to the International Chamber of Commerce ICC, UK, on innovations to accelerate supply chains digitalisation. Craig is originator and designer of the global collaboration "Digital Trade Catalyst" for the Europe-Gulf-Asia Maritime Silk Route. 克雷格先生集律师、倡导者、外交官与谈判专家于一身，职业生涯横跨全球五大顶级机构：荷兰飞利浦电子、中国华为、韩国三星、美国施乐，以及英国克利福德·钱斯律师事务所。作为英国国际商会（ICC）高级顾问，他专注于供应链数字化创新。同时，他也是全球合作项目 “数字贸易催化剂”的发起人与设计师，致力于加速连接欧洲-海湾-中国的海上丝绸之路数字化进程。
He is comfortable in European, Asian, American cultures, fluent in French, English, Dutch and conversational Mandarin. His goal is to share this knowledge, expertise & experience with the next generation of Chinese and European entrepreneurs to grow businesses, trade & prosperity and achieve a zero-carbon society ...faster. 克雷格先生集律师、倡导者、外交官与谈判专家于一身，职业生涯横跨全球五大顶级机构：荷兰飞利浦电子、中国华为、韩国三星、美国施乐，以及英国克利福德·钱斯律师事务所。作为英国国际商会（ICC）高级顾问，他专注于供应链数字化创新。同时，他也是全球合作项目 “数字贸易催化剂”的发起人与设计师，致力于加速连接欧洲-海湾-中国的海上丝绸之路数字化进程。
Previous roles include Vice-President Global Head of Market Access for Philips, VP Head of Europe Public Affairs for Samsung, VP Head Government Relations Europe at Xerox, and SVP Global Public Affairs at Huawei. Craig holds a Degree in English & French Law (Hons) and French Language from the University of Leicester, UK and European Law at Masters' level from the Université de Strasbourg, France, and Business Management at Cranfield University, UK. 曾任职务：华为高级副总裁（公共事务）+全球市场准入副总裁，飞利浦+欧洲副总裁（公共事务主管）、三星+副总裁（欧洲公共事务主管），施乐。硕士：欧洲法，斯特拉斯堡大学，法国;英语与法语法（荣誉）及法语学位，莱斯特大学;英国克兰菲尔德大学英国工商管理专业。
Craig is the thought leader of the following:
核心思想领导领域：
Maritime Silk Route Digital Trade Catalyst
数字海上丝绸之路加速器
A new framework to accelerate end-to-end digitalisation on the Europe – Gulf – Asia corridor, created by Craig from insights into why $100M & 12 yrs of prior attempts failed. Highly focused on 5 hubs & 50 experts to be a breakthrough for the public digital infrastructure, it moves beyond plans and into deployment of tested, scalable solutions. Supported by DTT, incubated in ICC UK, Roll out 2026 to 2030.
The Costs of Decoupling World Trade 美国制裁的成本
A global study by The Economist EIU, 2021, distributed globally, formed the basis for fruitful discussion with many law-makers and government officials around the world.
The Business Case Study Digital Trade Documents
数字文档的成本优势
Revealed a USD900 Billion market opportunity and influenced G7 Leaders to commit to new digital laws. The first result was the UK’s NEW Digital Trade Documents Act 2023, a product of 4 years’ work spearheaded by the ICC UK, with Craig as strategic advisor. Craig proposed the idea to ICC UK to advance digital trade and allocated funds from Huawei for the independent research work.
Global Governance of the Digital Ecosystem 全球数字生态系统中的和谐发展
The Report by CERRE presented to President Macron, in Paris, November 2022, recommends concrete steps to manage digital rules convergence and co-existence between systems. Craig discussed the concept with Pascal Lamy and they defined together its scope . and objectives. CERRE took on drafting of the project and assembled content from world-leading experts. Huawei co-sponsored the project
American Extraterritorial Sanctions
American Extraterritorial Sanctions calls on the EU to take action against the significant build up of coercion from the US on European companies via direct and indirect sanctions, a follow up to the 2018 report by the Delors institute, Paris. Craig suggested the idea of an updated report for the 5yh anniversary of the groundbreaking original report..
The Nikkei Asia Forum on Digital Trade in South-East Asia
brought together leading regional thinkers on how to accelerate digitalisation as a way to bring post-pandemic economic recovery.
craig burchell In Conversation with Pascal Lamy
In conversation with Pascal Lamy, former Director General of the World Trade Organisation on how to accelerate the Green & Digital transitions attracted over 4.5 Million impressions